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Influencer Marketing Partnership Specialist | Marketer in Advertising & Marketing Job in Colum1

This listing was posted on Tip Top Job.

Influencer Marketing Partnership Specialist

Location:
Columbus, OH
Description:

General SummaryThe Specialist, Influencer Marketing/Partnerships is responsible for supporting DSWs influencer strategy and programs, establishing and maintaining influencer relationships on behalf of the brand, and supporting content execution that builds awareness and drives product performance. Reports to: Sr Manager, PR and Brand Building Essential Duties and Responsibilities:- Support strategies that deliver on DSW brand, product, content, and business goals/objectives- Support influencer campaign execution across multiple partners, including planning, product delivery, campaign setup across DSW channels- Develop strong relationships with Influencer partners, identifying new partners that fit DSW program objectives, and maintaining relationships to nurture the overall strategy- Establish relationships with content creators and their management teams, building long:term relationships/partnerships to benefit the brand- Identify whats trending in the Influencer space to surface unique opportunities or inspirational examples from other brands- Constantly be looking at new people to bring into the fold for campaigns, partnership and individual content creation- Regularly partner with cross:functional teams to coordinate influencer content needs and manage the process and delivery of content accordingly including designated brand campaigns- Support influencer strategies outside of content development including product seeding and events- Report on Influencer program campaigns, including performance and key metrics- Use trends, data, and metrics to drive innovative new concepts that improve the business and Influencer program goals Required Skills and Competencies:Required Skills:- Passionate about social media, influencer landscape, constantly monitoring and staying up to date on trends, latest posts, organic pick:ups, etc.- Extremely organized and detail oriented- Demonstrates a strong understanding and passion for retail and fashion landscape- Ability to represent the brand in all facets of external partnerships (negotiation, content development, and into execution)- Knowledge of social channels, their respective audiences, and how each platform can be leveraged in different scenarios- Ability to execute tactical and strategic direction with independent judgment- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities.- Independent thinker; resourceful approach to getting things done- Strong written/verbal communication skills; strong attention to detail- Proactively seeks new work and growth opportunities to drive personal development and competencies- Microsoft Outlook, Excel, PowerPoint, Adobe Suite (Airtable, Workfront)- Ability to work with multiple vendor partners, media agency, and internal cross functional teams including IT, creative, media, etc. CompetenciesSETTING GOALS : Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities. WORKING WITH OTHERS : Clearly articulates own, others goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations. GETTING RESULTS : Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and
Posted:
May 18 on Tip Top Job
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